5 Ways to Turn a Social Media Campaign Into a Movement

                 Once again I'd like to thank everyone take parting in this huge worldwide movement. For more than two decades I've heard people laughing at me, people indirectly saying that the people doesn't care about injustice unless it's happening to them. I've been bullied every day, but now all the world is demanding justice. I'll be eternally grateful to those behind this wonderful movement. We need more people fighting for a better world and the world recognize someone who is doing this for around four decades. All the world and me hope that people here can understand how important is to empower someone who has been so wronged, so humiliated, so bullied, but doesn't give never up because knows that everyone else knows that has been always helping other and doing good deeds. Actually the world is doing history and show us who deserve and need to become a politician. Thanks very much good people of the world. You exist and are many. ✊✊✊✊✊. Altough in this blog I write for the world, because I know that millions around the world read it every Sunday. This month I can't let to address the people here in the city where I live, please don't forget to vote in 6th of October together with the good people of the world. Vote Luciano Fietto, number 77650. This post is a summary of the article with the title above published at https://www.theguardian.com/voluntary-sector-network/2014/jun/25/five-ways-to-turn-social-media-campaign-into-movement

                  The use of social media as a powerful tool for social movement is unquestionable. From Human Rights Campaign's red equal sign to the It Gets Better Project campaign, social media has proven highly effective at drawing attention to a cause. Any individual or organisation can launch a campaign on social media, but simply starting a movement is not enough. The goal is to champion a cause in such a way that it resonates with others. When it comes to creating a social media campaign that engages with people on a human level, the following 5 elements are key.    1) Pick a cause you believe in - The obvious first step is to pick a specific cause, such as raising awareness of a political concern, fundraising for a charity or highlighting an environmental issue. The important thing is that it's something you genuinely believe in. Authenticity is a key aspect of a successful social media movement.    2) Define the goal of the campaign - The aim of the social media campaign must be clearly defined, This objective will influence everything from the language used, the platforms that are leveraged to how people engage with the campaign. Determining the ultimate goal will also help to create a compelling call to action. By giving people something they can respond to and rally behind, you greatly increase the chances of the campaign going viral.  3) Show what the cause means to you - The virality of a movement on social media is determined by whether people can empathise on a human level. You need to show why people should care about a particular cause and what impact it could have on them or someone around them. By providing your personal reasons for supporting this cause, you can lend credibility and increase the likelihood that it will strike a chord with people in your network.   4) Let other share their story - The most effective campaigns have a human touch that people can connect with and that prompts them to share their experiences. A campaign must provide a platform for contributors to express what a particular cause means to them. It should also give people the flexibility to share in a manner that suits them best, the It Gets Better Project enables contributors to share both video and written submissions of their stories.    5) Select the right social media tools - The tools you use will depend on your objective. If it's to raise awareness, effective messaging and social presence may be all that is needed. Idle No More movement was initially viewed as a local campaign before it used Facebook and Twitter to gain international recognition. A petition platform, such as Change.org - can be combined with social networks to urge policymakers to address a political or societal issue. When starting an effective social media movement, it is worth remembering that the greater the authenticity and flexibility, the greater the chance of virality and ultimately, success.